Lundbeck
Rexulti ad campaign highlights family bond amid agitation disorder
Anika Sharma
Lundbeck and Otsuka have taken a softer, more empathetic approach in their initial branded advertisement for Rexulti, targeting dementia-related agitation. ...
Lundbeck and Otsuka Collaborate to Raise Awareness of Alzheimer’s Agitation Treatment
SG Tylor
Lundbeck and Otsuka have intensified their efforts to address a niche area in Alzheimer’s disease treatment. Following their FDA approval ...
Pre-launch KOL conversations may have increased medicine uptake by 1.5 times
SG Tylor
Source – Veeva Systems An analysis conducted by Veeva Systems suggests that effective engagement between medical science liaisons (MSLs) and ...
