Estée Lauder’s Pink Ribbon Campaign for Breast Cancer

Estée Lauder’s Pink Ribbon Campaign for Breast Cancer

With a historic legacy of three decades of unwavering dedication to breast cancer awareness, the Estée Lauder Companies are set to embark on a renewed annual campaign during Breast Cancer Awareness Month this October, further strengthening their commitment to the cause.

In a continuous effort to combat breast cancer, the Estée Lauder Companies are unveiling an array of fresh initiatives this month, with a primary focus on boosting research funding and perpetuating their mission of raising awareness and educating the global population about this disease, which claimed the lives of 685,000 individuals worldwide in 2020, with 2.3 million new cases diagnosed.

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In 2023, the ELC campaign introduces a spectrum of diverse and global projects, some of which are designed to literally illuminate the issue at hand. Notably, this includes the commemoration of the 20th anniversary of The Breast Cancer Campaign in China, marked by the illumination of No.1 Wai Tan Yuan in Shanghai. In a global display of solidarity, iconic structures such as the Empire State Building in New York City, the Eiffel Tower in Paris, and the Burj Al Arab in the United Arab Emirates will bathe in pink light to amplify awareness.

The campaign’s digital footprint extends to social media, where an Instagram call-to-action (from its handle @esteelaudercompanies) beckons individuals to “engage audiences and raise funds” by employing the #TimeToEndBreastCancer hashtag.

Additionally, the ELC campaign is committed to funding critical medical resources and services, ensuring access to mammograms and screenings for vulnerable communities with limited healthcare access. Simultaneously, it is offering vital support, therapy, and counseling programs to aid those impacted by breast cancer.

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Evelyn H. Lauder, the visionary force behind the ELC Breast Cancer Campaign, and co-creator of the iconic pink ribbon in 1992, laid the foundation for these efforts.

William P. Lauder, Executive Chairman of the Estée Lauder Companies, expressed the company’s resolute dedication to social impact, particularly highlighting The Breast Cancer Campaign’s pivotal role. He stated, “Our passionate employees, consumers and partners have united to advance possibilities for those affected by this disease. Together, we will continue powering progress, until we realize my mother’s vision of a breast cancer-free world for all.”

To date, the ELC Breast Cancer Campaign and the Estée Lauder Companies Charitable Foundation have contributed an astounding sum, surpassing $118 million, with over $93 million earmarked for medical research through the Breast Cancer Research Foundation established by Lauder in 1993. This renewed commitment in 2023 promises to further drive progress toward a world free from the shadows of breast cancer.

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