DTC advertising

Ascensia launches ‘Break Up with Your CGM’ campaign to promote its long-term CGM system over Abbott and Dexcom’s products

Ascensia launches ‘Break Up with Your CGM’ campaign to promote its long-term CGM system over Abbott and Dexcom’s products

Anika Sharma

Ascensia Diabetes Care and Senseonics have launched a strategic campaign aimed at enticing individuals away from market leaders Abbott and ...

Astellas launches TV campaign for Veozah, a new drug to treat hot flashes and other menopause symptoms

Astellas launches TV campaign for Veozah, a new drug to treat hot flashes and other menopause symptoms

Anika Sharma

Astellas is revving up its efforts to transform the menopause drug Veozah into a standout product, and they’ve just hit ...