Source – Eli Lilly
20 June 2023, together with the American Diabetes Association (ADA) and professional baseball player Adam Duvall, Eli Lilly and Company is launching a national initiative to raise awareness of insulin affordability solutions for all individuals with diabetes.
Lilly’s Tap the Cap advertising highlights how simple it is for patients with diabetes to get $35 of insulin by tapping Lilly’s monthly out-of-pocket insulin cap. Lilly will support nearby ADA summer camps as another way to give back to the diabetic community.
“Earlier this year, Lilly further delivered on our commitment to provide affordable insulin for people with diabetes by announcing price reductions of 70% for our most commonly prescribed insulins and an expansion of our Insulin Value Program to automatically cap patient out-of-pocket costs at $35 or less per month. And we promised we wouldn’t stop there,” said Mike Mason, president, Lilly Diabetes. “Today, we’re staying true to our word and are excited to launch a new campaign to help ensure Lilly insulin users are aware of how they can tap our $35 insulin cap.”
Lilly and the ADA are working together to support affordable insulin and make sure that all persons with diabetes can get the necessary medications and therapies.
“With 8.4 million Americans relying on insulin to manage their diabetes, it’s critically important they can afford it. The ADA has long led the fight for insulin affordability, and we’re proud to team up with Lilly to inform people about how they can access affordable insulin.
– Charles ” Chuck” Henderson, CEO of the ADA
Adam Duvall, who was given a type 1 diabetes diagnosis in 2012, is also present with Lilly and is speaking about his experience with diabetes management as a competitive athlete. Duvall has embraced his role as an advocate for managing life with diabetes since receiving his diagnosis.
“I know firsthand the physical and emotional burden that living with diabetes can have,” said Duvall. “The last thing a person should have to worry about is how to get affordable insulin, and that’s why I’m glad to be spreading the word with Lilly to make sure people know how easy it is to Tap the Cap.”
