Klick Health, a prominent healthcare marketing agency, has recently appointed Ellen Cappellino, a distinguished figure in the pharmaceutical industry, to the role of Executive Director for Value, Access, and Reimbursement. With a rich 25-year background in the commercial aspect of the healthcare field, Cappellino will leverage Klick’s cutting-edge clinical, creative, and analytical resources to showcase the advantages and ideal applications of various therapies, as stated in an official agency press release.
This appointment carries significant implications, reflecting the growing emphasis on demonstrating the effectiveness of pharmaceutical products in response to mounting demands from governments and healthcare systems worldwide. The scrutiny of the cost-effectiveness of drugs has become paramount, making this role pivotal in aligning treatment benefits with their often substantial expenses.
Cappellino possesses extensive client-side experience, with previous roles including Senior Director for Oncology Access Strategy at AstraZeneca, Senior Director for Managed Markets Marketing at Vertex Pharmaceuticals, and Marketing Director at Pfizer.
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But why move from pharma to the agency world now?
“I was drawn to Klick’s world-class team and technological capabilities. When I think about the AI tools they’ve built to quickly glean market insights, or mine clinical and real-world data to demonstrate the value of treatments in an increasingly complex, global healthcare market, I get even more energized about helping patients and caregivers manage and play a central role in their own care.”
– Ellen Cappellino
Klick Health’s recent activities have been marked by innovation and expansion, with the establishment of new business divisions, a strong digital focus, and the addition of key elements to enhance its marketing services. Their in-house studio and social influencer division, introduced a year ago, have bolstered their offerings, and the launch of the subsidiary company btwelve demonstrates their dynamic approach to growth. The agency’s commitment to talent acquisition is evident, with a significant hiring surge occurring late last year. Klick Health’s evolution is shaping the healthcare marketing landscape, and the appointment of Ellen Cappellino only reinforces their commitment to staying at the forefront of the industry.
